Why Mena is still backing green hydrogen despite demand doubts

Why Mena is still backing green hydrogen despite demand doubts


  • Oman remains strongest prospect
  • But there are questions about demand
  • Offtake shortages hinder projects

Abundant sunshine and desert winds give the Middle East and North Africa some of the world’s best conditions for producing green hydrogen, raising hopes the region could become a global powerhouse for a fuel seen as vital to the energy transition.

Governments from Morocco to Oman are backing some of the industry’s biggest green hydrogen and green ammonia projects, aiming to use cheap renewable power to become major exporters of low-carbon fuels in the 2030s.

But questions are being raised over whether demand will be sufficient to absorb the supply being created, as companies struggle to secure customers.

Hydrogen is already used widely around the world, mainly in oil refining and in the production of ammonia and fertilisers. Green hydrogen uses renewable electricity – typically from solar or wind farms – to split water into hydrogen and oxygen, through a process known as electrolysis.

Flourish visualization

Much of the Middle East and North Africa’s planned output will be used to produce green ammonia, which combines green hydrogen with nitrogen from the air. Ammonia is already an important ingredient in fertilisers, but it is also expected to play a growing role as a low-carbon shipping fuel and in transporting hydrogen internationally.

Saudi Arabia’s Neom Green Energy Project is set to be one of the world’s largest, while Oman is also betting heavily on the sector with a series of large-scale projects along its coastline.

The International Energy Agency estimates that low-emission hydrogen projects could produce 37 million tonnes a year by 2030 – but warned in a report last month that demand is uncertain and that a shortage of offtake agreements is an obstacle to the industry’s growth.

Nishant Kumar, renewables and power analyst for Europe, the Middle East and Africa at Rystad Energy, believes Oman remains one of the region’s strongest prospects.

“Oman targets 30 percent renewable power generation by 2030, up from 8 percent as of 2025,” Kumar says.

“With a balanced solar photovoltaic, onshore wind and green hydrogen pipeline, Oman is expected to meet and potentially exceed the target.

“However, this growth depends on the materialisation of green hydrogen projects, which are facing headwinds due to a lack of offtake contracts.”

Further reading:

Further reading:

In December 2025, BP withdrew from its flagship giga-scale project at the Omani port of Duqm, but the oil giant is still backing another scheme, known as Hydrom, a subsidiary of the state-backed Energy Development Oman.

Research group DNV also expects the industry to expand more slowly than previously forecast, cutting its long-term outlook for clean hydrogen by 45 percent compared with its 2022 forecast, as projects have been delayed and policy support has weakened.

However, it believes China and the Middle East and North Africa could together account for around half of global renewable and low-carbon hydrogen production by 2060.

The hydrogen rainbow
  • Green hydrogen
    Produced on a carbon-neutral basis through water electrolysis. 
  • Turquoise hydrogen
    Created when natural gas is broken down into hydrogen and solid carbon with the help of methane pyrolysis.
  • Blue hydrogen
    Generated from the steam reduction of natural gas. 
  • Grey hydrogen
    Obtained by steam reforming fossil fuels such as natural gas or coal. 
  • Yellow hydrogen
    Hydrogen produced from a mixture of renewable energies and fossil fuels. 
  • White hydrogen
    Waste product of other chemical processes, while the use of coal as a fuel produces brown hydrogen.
  • Sometimes other colours are ascribed to hydrogen, based on how it is produced. For red, pink and violet hydrogen, the electrolysers are driven by nuclear power. 

The hydrogen rainbow
  • Green hydrogen
    Produced on a carbon-neutral basis through water electrolysis. 
  • Turquoise hydrogen
    Created when natural gas is broken down into hydrogen and solid carbon with the help of methane pyrolysis.
  • Blue hydrogen
    Generated from the steam reduction of natural gas. 
  • Grey hydrogen
    Obtained by steam reforming fossil fuels such as natural gas or coal. 
  • Yellow hydrogen
    Hydrogen produced from a mixture of renewable energies and fossil fuels. 
  • White hydrogen
    Waste product of other chemical processes, while the use of coal as a fuel produces brown hydrogen.
  • Sometimes other colours are ascribed to hydrogen, based on how it is produced. For red, pink and violet hydrogen, the electrolysers are driven by nuclear power. 



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