“Distributed energy storage is a resource that [utilities] can leverage to avoid these peak demand spikes, and there’s a clear benefit for them, in terms of deferring their capacity investments,” said Bryan Bollinger, a professor of marketing and economic policy at the Tuck School of Business at Dartmouth, who studies how consumers make energy decisions.
A growing number of states, led by California, are increasingly adopting programs that call upon networks of customer-owned energy devices — like Tesla Powerwalls charged by rooftop solar panels — to support the grid when needed. But these initiatives, also called virtual power plants, primarily serve homeowners who are able to outfit their homes with clean technologies.
Every Electric’s renter-friendly approach “targets a different population completely,” Bollinger said. “You’re getting a bunch of consumers who also want to feel like they’re doing their part, but who don’t have the ability to do things like install solar panels.”
The company’s program also skirts the challenges facing large-scale battery storage systems in New York City. Big batteries can provide even greater relief to the grid, but local developers are ensnared in a regulatory battle with Con Edison related to the cost and effort of connecting to the system. Every Electric’s microwave-sized batteries face no such issues: As the utility sees it, the power bank in my bedroom is no different from a computer or TV.
Participants will be rewarded for our goodwill to the grid, with a payment that reflects each household’s peak summer monthly utility bill, up to $150 per power bank pairing.
The money comes from Con Edison’s Smart Usage Rewards program, under which the utility pays its customers to actively reduce energy use during specific blocks of time, in specific neighborhoods, on the hottest days of the year. Every Electric is enrolled as an “aggregator” that virtually manages all the power banks in its network. Wang’s team distributes a portion of the rewards it receives to its own participants, while keeping the rest to cover its costs and expand the program.
The ability to earn money while staying cool has an obvious appeal: The owners of some 10,000 window ACs units have requested batteries. Every Electric said it’s working to fulfill as many of those orders as possible over the summer.
Con Edison, which serves 3.7 million customers, said over 50,000 electricity users representing 500 megawatts in capacity are enrolled in the utility’s demand-response initiatives. During the past heat wave, the company called on customers to curb energy use 27 times across its networks in NYC and neighboring Westchester County.
A spokesperson said Con Edison doesn’t yet have specific data on how Every Electric’s pilot and other programs performed during the record-breaking heat. But in general, such efforts, combined with infrastructure investments and technological upgrades, have helped limit strain on the grid when it’s needed the most.
Beyond the Con Edison program, Wang declined to get specific about Every Electric’s financials, though he said the six-person startup is supported by a blend of sources. That includes private investors, debt financing from social-impact funds, and grants from the New York State Research and Development Authority.
“We’re excited by how scalable this can be,” Wang said, adding that the utility and state regulators “are telling everyone to look under every rock to find ways to make the grid run a little bit cheaper and more reliable.”
Bollinger, who until recently was a New York City renter himself, said he hopes that programs like Every Electric’s can catch on nationwide — because they can both bolster the grid and benefit more consumers. “It provides access to this kind of technology to non-homeowners as well, which we just haven’t seen with a lot of renewable energy technologies,” he said.
