In 2026, the hydrogen industry will no longer be judged by the scale of its project pipeline or the volume of its announcements. It will, however, be judged by what actually gets built and who is willing to buy the product.
After a reset signalled at the Hydrogen Council’s 2025 CEO summit in South Korea – at the end of a year of consolidation – 2026 will be a point where the industry must show that its newfound realism can translate into commercial action.
The euphoric phase of 2021–2023 is firmly behind us. In 2026, large parts of the markets will be asking one question: where is the hydrogen actually flowing?
What 2025 taught us
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