Os Investments of approximately R$ 210 billion announced throughout 2025. they repositioned the Ceará as one of the main national references in industrial development, technological innovation and sustainability. The report released by the Secretariat of Economic Development of Ceará (SDE), through the Executive Secretariat of Industry (SEXEC-IND) this Tuesday (30), reveals a consistent advance in strategic areas such as energy transition, green hydrogen, data centersadvanced technology and the internalization of economic growth.
Ceará and strategic investments reposition the state in the economic landscape.
Ceará has come to occupy an important role in Brazil’s new development cycle. The combination of structured public policies, a stable institutional environment, and the attraction of large private investments has elevated the state to a new level of national and international competitiveness.
O state The state ended 2025 with results that demonstrate a structural transformation in its economy. SEXEC-IND’s performance was marked by its presence in international forums, the launch of strategic projects, and its engagement with large business groups interested in investing in the state.
The investments attracted were not concentrated in a single sector.However, they encompassed industry, clean energy, digital technology, and logistics, strengthening economic diversification. This movement reduced risks, increased productive resilience, and expanded the generation of skilled jobs.
According to the executive secretary of Industry at SDE, Brígida Miola, institutional action was decisive in projecting the Ceará in global agendas of sustainability, renewable energy and innovation, consolidating the confidence of national and foreign investors.
Energy transition gains prominence in Ceará.
A energy transition It was one of the central pillars of the economic strategy of Ceará In 2025, the state took a leading role by coordinating the Energy Transition Working Group during the 30th United Nations Climate Change Conference (COP 30), held in Pará.
This leadership increased the visibility of public policies in the Northeast., reinforcing the role of Ceará in building sustainable solutions for the country’s energy future. The focus on renewable sources, energy efficiency, and a low-carbon economy strengthened the state’s alignment with national and international climate goals. Furthermore, active participation in COP 30 contributed to attracting new investments focused on energy innovation and industrial sustainability.
Green hydrogen drives a new investment frontier in Ceará.
The advancement of green hydrogen It has established itself as one of the main drivers of industrial development in CearáIn May 2025, during the World Hydrogen Summit in Rotterdam, the state officially launched the Platform of Green Hydrogen from Ceará.
Developed in partnership with ADECE, FIEC, and the Pecém Complex, the platform gathers strategic data on the state’s renewable energy potential, offering technical and territorial information for companies interested in investing in the energy chain. green hydrogen.
The initiative strengthens business decision-making and accelerates the formation of the Green Hydrogen Hub., considered one of the most promising in the country. International recognition came with the EU Esri 2025 award, granted by popular vote, which highlighted the platform as a benchmark in technological innovation applied to clean energy.
International cooperation strengthens green hydrogen and the energy transition.
The strengthening of the green hydrogen No. Ceará This was accompanied by an intense agenda of international cooperation. SDE assisted in the negotiation of three Memoranda of Understanding with foreign companies in the renewable energy supply chain.
One agreement has already been signed with the company Anodox, while two others, with Blue Aspirations and Shizen, are in the final stages of signing. In addition, the state has formalized a Memorandum of Understanding with the Ministry of Economy, Industry, Climate Protection and Energy of North Rhine-Westphalia, Germany.
These partnerships expand the flow of investments., strengthen knowledge transfer and position the Ceará as a safe environment for long-term projects in clean energy and sustainable logistics.
Data centers place Ceará at the heart of the digital economy.
The attraction of large data centers It was one of the main highlights of the year. The Ceará It has established itself as one of the largest digital infrastructure hubs in Brazil, benefiting from international connectivity, a strategic location, and a competitive energy supply.
The biggest undertaking is the TikTok Data Center, with private investment exceeding R$ 200 billion. Located in the Export Processing Zone of the Pecém Complex, it is the largest data center This is the country’s first project and the company’s first in Latin America. The project is expected to generate more than 4 direct and indirect jobs.
Another highlight is the Scala project. Data Centers, in Praia do Futuro, with an initial investment of R$ 250 million and a forecast to reach R$ 1,2 billion throughout its implementation. These investments reinforce Ceará as a strategic hub for Brazil’s digital transformation.
Innovation and economic intelligence enhance Ceará’s competitiveness.
Institutional innovation also marked 2025. An agreement is under development between the Government of Ceará, through the SDE, and the FIEC Industry Observatory for the creation of a Strategic Intelligence Hub.
With an investment of R$ 2,125 million, the project aims to map the industrial potential of different regions of the state, allowing for more efficient decisions regarding… investments, incentives and public policies. The initiative strengthens long-term planning and reduces regional disparities., aligning economic growth and sustainability.
Bringing investments to the interior of Ceará and generating jobs in the state.
The policy of decentralizing development remained a priority. Through the Economic Development Council (CONDEC), the Ceará Between January and November 2025, it signed letters of intent with 80 companies.
These agreements have the potential to generate more than 11.950 direct jobs and drive investments exceeding R$ 10,3 billion. The actions covered 13 planning regions, including Cariri, Centro Sul, Litoral Leste, and Serra da Ibiapaba.
During the same period, 29 companies were established, creating more than 1.800 direct jobs and generating R$ 521,38 million in new investments. The result reinforces the commitment to economic decentralization and balanced regional development.
Industrial ventures strengthen the productive base.
Among the highlighted projects are NKS Calçados, with an investment of R$ 40 million and the creation of 800 jobs in Cariré; Oboya Substratos, a Chinese company in the implementation phase in Itapipoca; and the expansion of Sugar Shoes/Neorubber Calçados in Pedra Branca.
Also noteworthy is the feasibility study by Bracell Celulose for the installation of an industrial unit near the Port of Pecém, focusing on exports. These projects expand the industrial diversification of Ceará and strengthen its logistical integration.
The state consolidates a new cycle of economic development.
By the end of 2025, the results presented by the SDE confirm that the Ceará It has entered a new development cycle. Investments of R$ 210 billion, coupled with the advancement of energy transition, from green hydrogen and the infrastructure of data centers, consolidate the state as a national benchmark.
The Ceará model combines innovation, sustainability, attracting investment, and regional inclusion. This combination strengthens the economy, generates skilled jobs, and projects the… Ceará as a leading player in the industry, clean energy, and digital transformation in Brazil.
